Friday, May 29, 2009

Vermont monitors marketing to physicians

A new law going into effect on July 1 in Vermont will make drug and device makers disclose the amount of money given to all physicians and healthcare providers. The laws will be the most stringent imposed by a state. This will in effect allow all citizens of the state to view what the doctors are paid by the drug makers.

In practice, the new law would let Vermonters learn each year which doctors have been paid, and how much, by the makers of the brand-name drugs for which they wrote prescriptions — or how much money certain surgeons have received from the makers of the stents, pacemakers, artificial knees and such that the doctors implanted.

Read the full article here.

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