Showing posts with label Marketing to doctors. Show all posts
Showing posts with label Marketing to doctors. Show all posts

Friday, May 29, 2009

Vermont monitors marketing to physicians

A new law going into effect on July 1 in Vermont will make drug and device makers disclose the amount of money given to all physicians and healthcare providers. The laws will be the most stringent imposed by a state. This will in effect allow all citizens of the state to view what the doctors are paid by the drug makers.

In practice, the new law would let Vermonters learn each year which doctors have been paid, and how much, by the makers of the brand-name drugs for which they wrote prescriptions — or how much money certain surgeons have received from the makers of the stents, pacemakers, artificial knees and such that the doctors implanted.

Read the full article here.

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Wednesday, May 27, 2009

Full Disclosure of Payments to Physicians Might Soon be a Reality

According to this article in Courant.com lawmakers are considering legislation that will require health care providers to disclose any gifts or payments that are made to providers that exceed $1,000. There is a national debate on this topic and many advocates claim that gifts, no matter how small, can influence a doctor to prescribe more costly drugs instead of generics. Dr. Stephen R. Smith, a New London physician, mentions, "Patients need to know that their doctors are writing prescriptions based on the best scientific evidence and in the patient's best interests, and not because of pressure from drug companies."

Do you think that recognition of a financial relationship between health care providers and physicians are necessary?

If you're interested in networking with other professionals who market to physicians, join us in these groups:
Join MDRX on LinkedIn: http://www.linkedin.com/groups?gid=1811679
Follow MDRX on Twitter: http://twitter.com/mktg2docs


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