Monday, March 16, 2009

Bringing in the Green

Porcher L. Taylor, III and David E. Kitchen write on the green initiatives that Pharma must do in order to be environmentally friendly and help boost their brand image and ROI. In their piece, Bringing in the Green, Taylor and Kitchen lay out simple plans that Pharma should consider when aiming to be green. These initatives, according to the writers, are clear and compelling financial, corporate-citizenship, and consumer-management arguments for the industry to aggressively become eco-friendly. The first pharma company that adopts these Green practices and markets itself in this way may have a major competitive advantage within reach. To read their practices, review the article here.

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