Thursday, January 22, 2009

Open Business Models - How to Thrive in the New Innovation Landscape

Innovation and the economy are two recurring themes at DDP 2009. During his keynote Dr. Henry Chesbrough, Executive Director of the Center for Open Innovation at Haas School of Business at U C Berkeley discussed how Ryan Air, Apple and Proctor & Gamble have successfully embraced open innovation by thinking long term and reevaluating internal patent and licensing policies.

He told a captive audience of over 400 Drug Delivery executives what they need to do to embrace open innovation to help their organization react to the changing R&D pipeline paradigm facing the industry.

Here is one of his slides that outlines open innovation in life sciences.

ok now back to the show....more to come.

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