MDRx Physician Relationship Management next week!

In a little less than ONE WEEK, an all-new physician marketing and sales conference will be right in your backyard - Have you signed up? The Physician Relationship Management Event, July 20-21 in Philadelphia, is designed to help you better understand today’s healthcare professional by leveraging multi-channel strategies to earn access and achieve measurable impact.

This unique and comprehensive program is packed with interactive think tanks, dynamic panel discussions, and thought-provoking case studies. Don’t miss your opportunity to:

• Gain insight into how physicians are trained, work and think to improve sales team interactions
• Work in executive-led work groups to develop key physician relationship strategies
• Improve satisfaction with your brand by optimizing your physician channel mix
• Better understand and responsibly adapt to the changing regulatory landscape
• Create customized education initiatives tailored to today’s physician
• Engage effectively and compliantly in social media initiatives

And that is just the beginning. Visit the website for the complete speaking roster and session descriptions.

In this economy, idea exchange and innovation is vital to compete. Brainstorm new possibilities and walk away with clear strategies to optimize your online and offline initiatives to extend physician reach Secure your spot today by registering with code Twitter20 and save 20%.

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New Law Restricts Financial "Gifts" to Medical Professionals

According to this article in TimesArgus a new law which will come into effect on July 1st will restrict almost all forms of financial contributions between drug makers and physicians that prescribe the medication. This has come into effect after evidence was found that these gifts heavily influence the prescribing patterns of doctors. Representatives from pharma companies oppose the law, stating that these relationships between interactions with doctors and prescribers are necessary to explain new treatments and medication. What are your thoughts on this?


If you're interested in networking with other professionals who market to physicians, join us in these groups:
Join MDRX on LinkedIn: http://www.linkedin.com/groups?gid=1811679
Follow MDRX on Twitter: http://twitter.com/mktg2docs

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Should Pharma readjust its marketing dollars?

A recent article at Fierce Biopharma looks at a report issued by the IMS that states even though Pharma has taken major steps and eliminated many of their sales reps, a lot still needs to be changed when it comes to Pharma marketing. The recent analysis stated that there needs to be $15 billion overhaul in promotional spending. New focuses for the drug marketing should be placed on drug-budget plans and how to be more cost effective when it comes to marketing. Read the full article here.

How can you re-adjust to be more cost effective when marketing to doctors? The MDRx: Physician Relationship Management Conference will help you navagate some of the new paths Pharma companies are taking:

· Gain insight into how physicians are trained, work and think to improve sales teams interactions
· Work in executive-led think tanks to develop key physician relationship strategies
· Improve satisfaction with your brand by optimizing your physician channel mix
· Better understand and responsibly adapt to the changing regulatory landscape
· Create customized education initiatives tailored to today’s physician
· Engage effectively and compliantly in social media initiatives

If you're interested in networking with other professionals who market to physicians, join us in these groups:
Join MDRX on LinkedIn: http://www.linkedin.com/groups?gid=1811679
Follow MDRX on Twitter: http://twitter.com/mktg2docs

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IOM speaks out on doctors fees and gifts

The Wall Street Journal Medical blog reported last week that the Institute of Medicine has made a statement about the conflicts of interest in medical practices, education and research.

Even though there is no hard evidence that suggests an influence when it comes to industry payments and gifts to doctors, they've still made suggestions that are strict in nature. They suggested:

• That doctors should refuse all fees and gifts offered to them
• There should be a public website established to disclose all industry payments that are made.

Read the full story here. What are your thoughts on this? Do you feel that doctors are influenced by the gifts and payments they receive from companies?

If you're interested in networking with other professionals who market to physicians, join us in these groups:
Join MDRX on LinkedIn: http://www.linkedin.com/groups?gid=1811679
Follow MDRX on Twitter: http://twitter.com/mktg2docs

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The Push Approach is no Longer Effective for Pharma Sales Reps

According to recent findings from ZS Associates found in this article in the Wall Street Journal blogs, pharma sales rep are experiencing declining success of reaching doctors in sales visits.

Sales calls and visits are no longer cutting it, and the pharma industry spends roughly $2 billion a year on salaries and expenses for sales reps. The economic pressure has caused doctors to see more and more patients, making it increasingly harder for sales reps to push benefits of their products. This might be a chance for pharma sales teams to really rethink their strategy.

Join MDRX on LinkedIn: http://www.linkedin.com/groups?gid=1811679
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Finding a new way to reach physicians

In a recent article at DMNews, they look at how the cutback in Pharma sales reps has resulted in many companies marketing to physicians turning to the digital realm. Typically, companies spend 5-10% of their budget digitally, but since the number of sales reps has decreased, this is expected to increase. Companies are also making an effor to focus on how physicians are consuming this new form of media and figuring out how they can constantly feed information to these physicians. It is estimated that 60% of all physicians are a part of some type of social network for physicians.

Jamie Peck, managing partner at Princ­eton-based Rosetta, had this to say about the changing marketing landscape:
“There hasn't been a seismic shift yet in pharmaceutical companies' marketing tactics to physicians, but it's approaching seismic,” he continued. “Every major pharmaceutical company is actively working on innovative ways to reach physicians on the Internet and other channels as sales reps have increas­ingly less access to doctors' offices.”

To network with other professionals in the MDRx: Physician Relationship Management field, join our LinkedIn group.

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A look at MDRx

MDRx is not just another sales force effectiveness conference. This all new event brings together sales and marketing executives in the pharmaceutical industry to tackle new challenges with reaching physicians and share lessons learned for optimizing online & offline initiatives.

With all the M&A activity and workforce reductions lately, there is no doubt that now is the time to revamp and rework your marketing and sales strategy to adapt to these changes. Failure to do so would result in loss of market share, and would cost countless dollars. Invest in your future at an event where you can brainstorm new possibilities and walk away with the knowledge to take action immediately.

Find out more about the event here.
To network with other professionals in the group, join our LinkedIn group.

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