The Push Approach is no Longer Effective for Pharma Sales Reps

According to recent findings from ZS Associates found in this article in the Wall Street Journal blogs, pharma sales rep are experiencing declining success of reaching doctors in sales visits.

Sales calls and visits are no longer cutting it, and the pharma industry spends roughly $2 billion a year on salaries and expenses for sales reps. The economic pressure has caused doctors to see more and more patients, making it increasingly harder for sales reps to push benefits of their products. This might be a chance for pharma sales teams to really rethink their strategy.

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A look at MDRx

MDRx is not just another sales force effectiveness conference. This all new event brings together sales and marketing executives in the pharmaceutical industry to tackle new challenges with reaching physicians and share lessons learned for optimizing online & offline initiatives.

With all the M&A activity and workforce reductions lately, there is no doubt that now is the time to revamp and rework your marketing and sales strategy to adapt to these changes. Failure to do so would result in loss of market share, and would cost countless dollars. Invest in your future at an event where you can brainstorm new possibilities and walk away with the knowledge to take action immediately.

Find out more about the event here.
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