MDRx Physician Relationship Management next week!

In a little less than ONE WEEK, an all-new physician marketing and sales conference will be right in your backyard - Have you signed up? The Physician Relationship Management Event, July 20-21 in Philadelphia, is designed to help you better understand today’s healthcare professional by leveraging multi-channel strategies to earn access and achieve measurable impact.

This unique and comprehensive program is packed with interactive think tanks, dynamic panel discussions, and thought-provoking case studies. Don’t miss your opportunity to:

• Gain insight into how physicians are trained, work and think to improve sales team interactions
• Work in executive-led work groups to develop key physician relationship strategies
• Improve satisfaction with your brand by optimizing your physician channel mix
• Better understand and responsibly adapt to the changing regulatory landscape
• Create customized education initiatives tailored to today’s physician
• Engage effectively and compliantly in social media initiatives

And that is just the beginning. Visit the website for the complete speaking roster and session descriptions.

In this economy, idea exchange and innovation is vital to compete. Brainstorm new possibilities and walk away with clear strategies to optimize your online and offline initiatives to extend physician reach Secure your spot today by registering with code Twitter20 and save 20%.

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Full Disclosure of Payments to Physicians Might Soon be a Reality

According to this article in Courant.com lawmakers are considering legislation that will require health care providers to disclose any gifts or payments that are made to providers that exceed $1,000. There is a national debate on this topic and many advocates claim that gifts, no matter how small, can influence a doctor to prescribe more costly drugs instead of generics. Dr. Stephen R. Smith, a New London physician, mentions, "Patients need to know that their doctors are writing prescriptions based on the best scientific evidence and in the patient's best interests, and not because of pressure from drug companies."

Do you think that recognition of a financial relationship between health care providers and physicians are necessary?

If you're interested in networking with other professionals who market to physicians, join us in these groups:
Join MDRX on LinkedIn: http://www.linkedin.com/groups?gid=1811679
Follow MDRX on Twitter: http://twitter.com/mktg2docs

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