Business of Biosimilars & Generic Drugs Session Spotlight: The World is Flat—Make Sure Your Sales Are Not—Commercializing Generics in Global and Emerging Markets

The United States and European markets are redically different when it comes to the approval and use of biosimilars.  New guidelines from the FDA in the United States should make could soon make it easier to bridge the gap and identify the market.  Not only will there be an emerging market for biosimilars in the United States, but around the world.  At Business of Biosimilars and Generic Drugs, we will help you identify emerging markets for your follow-on products: both in developing countries with populations that have just gained the capacity to purchase pharmaceuticals, and the U.S. and Europe where you can capitalize on new opportunities for generic / biosimilar versions of established drugs. It will give you the skills to match the needs of each unique market segment while answering any of their concerns about product effectiveness, quality, or point of origin.

For more information about The Business of Biosimilars and Generic Drugs taking place September 10-12, 2012 in Boston, MA, download the brochure.  As a reader of this blog, when you regsiter to join us today and mention code XP1786BLOG, you'll receive a discount of 25% off the standard rate!

Featured Session: The World is Flat—Make Sure Your Sales Are Not—Commercializing Generics in Global and Emerging Markets

Featured Speaker: Andrew Shaw, Senior Director, PKDM, MYLAN

About the session: Identify growing markets (with a particular emphasis on Latin America, Asia, and MENA) to which your business plans can adapt fastest:

• - Tactics for reassuring new audiences about the suitability and acceptability of your product
• - Choosing and training regional partners required for formulation, manufacturing, and distribution
• - The U.S. as an ‘emerging’ market – focus on new methods for branded generics and facilitated reimbursement that can find new profit sources

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