Monday, June 14, 2010

Abbott, Bayer, GlaxoSmithKline & Pfizer gather at Shopper Insights in Action

Consumer healthcare brands and over the counter medicines are a multi-billion dollar industry. Brand marketers at leading pharmaceutical companies are charged with ensuring their brand pops off the shelf and into the shopper's basket. Understanding consumer and shopper needs is at the heart of delivering the right medical solutions in the right way.

Join Abbott Laboratories, Bayer Healthcare, GlaxoSmithKline & Pfizer Consumer Healthcare and over 400 other best-in-class brands and retailers at the industry's most respected shopper insights event -

Shopper Insights in Action
July 11-14, 2010, Marriott Downtown Magnificent Mile, Chicago, IL
Download the brochure

Featured Consumer Healthcare Perspectives include:
Understanding Trip Segmentation & Shopper Insights to Increase Conversation & Build Traffic
- Mike Pishvanov, Associate Director, Shopper Insights, McNeil Consumer Healthcare
How Customers are Inspiring Brands through the Innovation Process via Online Communities
- GlaxoSmithKline & Communispace

Plus, learn from 100% of the 2010 Best in Shopper Marketing Excellence Brands:
1. UNILEVER: Mike Twitty, Director of Shopper Insights, Americas
2. PROCTER & GAMBLE: Lori Aulfinger, Consumer & Market Knowledge Director of the North America Retail Pillar
3. CONAGRA FOODS: Liz Mohr, Director of Shopper Insights & Analytics
4. KIMBERLY CLARK CORPORATION: Kim Leintz, Senior Manager, Marketing Research
5. NESTLE: Russ Onish, Director of Category Leadership & Shopper Insights
6. CAMPBELL SOUP: will be in attendance
7. CLOROX: will be in attendance
8. PEPSI: Ellen Furuya, VP of Center of Excellence and Michelle Laslo, Senior Manager, Shopper Insights
9. KRAFT FOODS: Autumn McDonald, Director In-Market Testing for Growth
10. THE COCA-COLA COMPANY: Jessica Ellickson, Director of Global Shopper Marketing
11. ABBOTT NUTRITION: will be in attendance
12. HORMEL FOODS (Tied for 12th): Bob Samples, Director of Category Planning & Support along with Bob Pepper, Group Manager of Simple Meals Team
12. Mars, Inc. (Tied for 12th): Marissa Sison, Ph.D., Director of Consumer and Market Insights

With over 50 sessions and more than 75 speakers, Shopper Insights in Action is the world's most comprehensive event focused on why we buy and how to take action. Don't miss out on learning how you can tap into the 360 degree sphere of influence. Download the brochure for full details!

We look forward to seeing you there.

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