Wednesday, May 20, 2009

Should Pharma readjust its marketing dollars?

A recent article at Fierce Biopharma looks at a report issued by the IMS that states even though Pharma has taken major steps and eliminated many of their sales reps, a lot still needs to be changed when it comes to Pharma marketing. The recent analysis stated that there needs to be $15 billion overhaul in promotional spending. New focuses for the drug marketing should be placed on drug-budget plans and how to be more cost effective when it comes to marketing. Read the full article here.

How can you re-adjust to be more cost effective when marketing to doctors? The MDRx: Physician Relationship Management Conference will help you navagate some of the new paths Pharma companies are taking:

· Gain insight into how physicians are trained, work and think to improve sales teams interactions
· Work in executive-led think tanks to develop key physician relationship strategies
· Improve satisfaction with your brand by optimizing your physician channel mix
· Better understand and responsibly adapt to the changing regulatory landscape
· Create customized education initiatives tailored to today’s physician
· Engage effectively and compliantly in social media initiatives

If you're interested in networking with other professionals who market to physicians, join us in these groups:
Join MDRX on LinkedIn: http://www.linkedin.com/groups?gid=1811679
Follow MDRX on Twitter: http://twitter.com/mktg2docs


Share this article with your social network, just click below to share now!


No comments :

Post a Comment