In order to get a higher growth level, they know they need an emerging market strategy and so that often falls in the brand of generics, either through acquisitions or partnerships and other arrangements. A lot of them are realizing that they have large portfolios which are effectively branded generics that they already own and can market in a different way for different markets. So it has become an important part of the commercial strategy for many Big Pharma firms.
He also takes an interesting spin on the growth and future of biosimilars. Since it is so complicated to produce a working biosimlar, there will only be a few Pharma companies on the market who will be able to succeed. However, for those who do, it will be very profitable.
What is your take on the growing importance of generics? Do you believe that only a few will truly succeed in the biosimilars market? Why or why not?
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