Thursday, August 27, 2009

What is value driven pharma?

Pharmaceutical companies must proactively respond to the changing economics of drug “value” metrics to remain competitive. IIR’s Value Driven Pharma event brings together stakeholders across the healthcare value chain to address the urgent need to develop drugs that deliver true value throughout the healthcare value chain.

In Washington, DC on October 15th the industry convenes for an unprecedented multi-stakeholder event focused on how to improve market share and deliver the right drug to the right patient at the right time in an era a value-based benefit design. As an active audience participant you will have the opportunity to meet with an industry cross section of those adopting a value driven approach from the point of drug discovery through commercialization.

Find out more about the event here.

If you are interested in joining a group of professionals focusing on Value Driven Pharma, follow us on Twitter or join our LinkedIn group.

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