Tuesday, July 7, 2009

Pharma 2020: Challenging business models - Which path will you take?

I came across this great publication from PricewaterhouseCoopers that takes a look at the main trends dictating the need for a more collaborative approach for Pharma 2020. The paper also evaluates the advantages and disadvantages of the alternative business models and how each stands up against the challenges facing the industry. Take some time to read this 15 page report as I am sure you will find it informative. Enjoy!

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