Thursday, February 5, 2009

Are Direct-to-Consumer Drug Ads Doomed?

Direct-to-Consumer pharmaceutical ads may be on the way out. According to TIME, Direct-to-consumer (DTC) advertising by pharmaceutical companies has always been somewhat controversial. The U.S. is one of only two countries that permit it (New Zealand is the other). Critics claim that these advertisements encourage consumers to seek out overly expensive brand-name drugs from doctors. By having pharmaceutical ads on television, the general public may get the wrong idea of what Big Pharma is about, thinking they're out to deliver brands over disease medication. President Obama is trying hard to fight Big Pharma, and may have these controversial DTC ads taken off of the nation's television broadcast system--but that won't be for awhile. Do you think that these ads have a place within the public media sphere?

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